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What we'd tell you over coffee.

Short, practical notes on getting found locally — the same advice we give clients, minus the jargon. Nothing here is gated, and nothing asks for your email.

Reels · 3 min read

Your café's reels look nice. Here's why nobody walks in.

Pretty footage and an empty Tuesday are not a contradiction. The gap is almost always the first second, the caption, and the one thing most reels forget.

Google & SEO · 3 min read

The Google Business Profile checklist most local businesses skip

Your Google listing is often the first thing a customer sees — before your website, before your Instagram. Here is what to fix, in order.

Strategy · 2 min read

Likes are not leads. What to measure instead.

A post with a thousand likes can bring in nobody. These are the numbers that tell you whether your marketing is actually working.

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