The fine print, in plain words.

1. About these terms

LetsGeko.com ("LetsGeko", "we", "us", "our") is a studio for local businesses in India. We offer branding, social media and reels, video and photo production, paid ads, SEO, websites, influencer (creator) campaigns, and HR & compliance services. We also run a community of local creators.

These terms apply when you visit letsgeko.com, send us a form, hire us, or apply to join our creator community. By doing any of these, you agree to these terms and to our Privacy Policy. If you don't agree, please don't use the website or send us a form.

"You" means the person using the website, the business that hires us (a "client"), or a creator who applies to or joins our community (a "creator"), as the case may be. If you accept these terms for a business, you confirm you're allowed to bind that business.

This page is an electronic record under the Information Technology Act, 2000 and the rules made under it. It doesn't need a physical or digital signature.

2. Laws and guidelines we follow

We run our work, and ask our clients and creators to run theirs, in line with Indian law and the official guidelines that apply to advertising and personal data, including:

• the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011;
• the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025;
• the Consumer Protection Act, 2019, the Central Consumer Protection Authority (CCPA) Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, and the CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023;
• the Department of Consumer Affairs' "Endorsement Know-hows!" guidelines for celebrities, influencers and virtual influencers on social media (2023);
• the ASCI Code for Self-Regulation of Advertising Content in India and the ASCI Guidelines for Influencer Advertising in Digital Media;
• the Indian Contract Act, 1872, the Copyright Act, 1957 and the Trade Marks Act, 1999;
• the Central Goods and Services Tax Act, 2017 and the Income-tax Act, including tax deducted at source (TDS) where it applies;
• industry rules for the sectors we work with, listed in section 5;
• the rules of the platforms we publish on, such as Meta's (Instagram and Facebook) Community Guidelines, Branded Content Policies and Advertising Standards, YouTube's policies, and Google Ads policies.

If a law or guideline changes, the updated version applies. If any part of these terms conflicts with the law, the law wins, and the rest of these terms still apply.

3. Using this website

• You must be at least 18 years old to send us a form. If you're applying as a creator and are under 18, a parent or legal guardian must apply for you and agree to these terms (see section 6).
• The information you send through our forms must be true, current and your own to share.
• The website's content (text, designs, reels, photos, the geko mascot and our logo) is for your personal, non-commercial viewing. Please don't copy, resell or reuse it without our written permission.
• Prices, examples and results shown on the website are for information only. They aren't an offer, and work only begins once we've agreed a proposal in writing.
• The website may link to other sites, such as Instagram or WhatsApp. We don't control those sites and aren't responsible for them; their own terms apply.
• We work hard to keep the website accurate and online, but we can't promise it will always be available, error-free or free of harmful code. We may change or remove any part of it at any time.
• The team dashboard is only for LetsGeko team accounts. Trying to access it, or any part of our systems you're not allowed into, is prohibited and may be an offence under the Information Technology Act, 2000.

4. Services for businesses

Proposals. Every project starts with a written proposal or quote (email or WhatsApp counts as writing). It sets out the services you've picked, what's included, timelines, number of revisions, fees and payment dates. If the proposal and these terms differ, the proposal wins for that project.

Fees and taxes. Fees are in Indian Rupees. GST and any other applicable taxes are added as the law requires and shown on our invoice. If you deduct TDS, please share the TDS certificate on time. Ad spend on platforms like Meta or Google is separate from our fees unless the proposal says otherwise, and is paid to the platform at the rates the platform charges.

Payments. Invoices are due on the dates in the proposal. If a payment is late, we may pause work until it's paid, and timelines move by the same number of days. Fees for work already done, and costs we've already committed to for you (such as shoot bookings or creator fees), are not refundable, except where the law says otherwise.

Pilot partners. Pilot partner projects have a fixed scope, a fixed deadline and a one-time founding rate. In return, you agree to give honest feedback and allow us to share the work and its results as a case study, as set out in your pilot proposal.

Your part. You agree to:

• give us accurate information, timely feedback, approvals and access (for example to your social media accounts, ad accounts, website or premises) when we need them;
• make sure anything you give us to use, such as logos, photos, music, menus, prices, claims, testimonials and customer details, is yours to use and doesn't break anyone's rights or the law;
• check and approve every post, ad and claim before it goes out. Once you approve it, you're responsible for its accuracy, including prices, offers, medical or property claims and availability;
• hold any licences and registrations your business needs (such as FSSAI, RERA or medical registration) and give us the numbers that must appear in ads;
• keep login details you share with us private, and change them when our work ends.

Results. We use proven methods and report honestly, but likes, followers, reach, leads, bookings and sales depend on many things we don't control, like platform algorithms, your prices and your service. So we don't guarantee any particular result, and we never buy fake followers, likes or reviews.

Ad accounts and platforms. Ads are run under the platform's rules. Platforms can reject ads, limit reach or suspend accounts for their own reasons. We'll help fix it, but we're not responsible for decisions a platform makes.

Changes and extra work. Work outside the proposal, or extra revisions, will be quoted separately before we start it.

5. Advertising rules for your industry

All the content we make must be honest, fair and legal. We may refuse to create or publish anything that, in our reasonable view, breaks the law, the ASCI Code or a platform's rules. In particular:

• All ads: no false or misleading claims, hidden conditions, fake urgency, fake reviews or other dark patterns. Claims like "best", "No.1" or "guaranteed" need proof. Offers must show their key terms. Paid posts and creator collaborations must be clearly marked as ads.
• Cafés and restaurants: food claims (such as "healthy", "fresh", "natural" or "sugar-free") must follow the Food Safety and Standards Act, 2006 and the Food Safety and Standards (Advertising and Claims) Regulations, 2018. Your FSSAI licence details should be available as the law requires. Alcohol can't be advertised directly or through surrogate ads, in line with the Cable Television Networks Rules, the ASCI Code and state laws.
• Doctors and clinics: content must follow the National Medical Commission (Registered Medical Practitioner Professional Conduct) Regulations, 2023, the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, and the Drugs and Cosmetics Act, 1940. That means no promises of cures, no misleading before/after results, no patient testimonials that break the rules, and no sharing of patient details or images without the patient's written consent. Content is educational and must not replace medical advice.
• Real estate: project ads must follow the Real Estate (Regulation and Development) Act, 2016 and your state's RERA rules, including showing the project's RERA registration number and the RERA website where required. Pictures, prices, sizes, amenities and possession dates must be accurate, and renders must be marked as artist's impressions.
• HR and jobs: job ads must not discriminate and must not ask for fees from job seekers.

6. Creator community terms

These terms apply when you apply to join, or are part of, the LetsGeko creator community. You agree to them by ticking the box on the application form.

1. Joining is free and listing is unpaid. Being part of the community, and being shown on our website, social pages or pitch decks, is not paid work. You will not be paid for being listed, and you don't pay us anything to join.
2. A chance to get noticed. Being listed helps brands and businesses discover you. We can't promise a set number of collaborations, or any collaboration at all.
3. Brand collaborations are separate agreements. If a brand wants to work with you, the brief, deliverables, fee (or gifted products), usage rights, dates and payment terms are agreed in writing for that campaign before any work starts. Each collaboration is its own agreement.
4. Use of your name, face and content. You give LetsGeko.com a free, non-exclusive permission to show your name, Instagram handle, profile photo, photos or videos of you (including your face, voice and likeness), your niche, city and public follower count on our website, social media, proposals and pitch decks, only to feature you as part of our community and to show brands who is in it. We will not use your face or content to suggest you endorse a specific brand unless you've agreed to that collaboration.
5. Using content you share with us. If you share photos or videos with us for your profile, you confirm you own them or have permission to share them, and that anyone else who appears in them has agreed to it.
6. Disclosure is compulsory. For every paid, gifted or otherwise rewarded collaboration you must clearly disclose it, as the ASCI Guidelines for Influencer Advertising and the "Endorsement Know-hows!" guidelines require. Use Instagram's "Paid partnership" label and/or a clear tag like #ad, #collab or #sponsored at the start of the caption or on the video itself, not hidden among hashtags. You must only endorse products and services you've actually used or checked, and must not make claims the brand can't support.
7. Honest numbers. Your followers and engagement must be real. No bought followers, likes, comments or views, and no engagement pods used to mislead. If we find fake numbers, we may remove you from the community.
8. Taxes on your earnings. Payments and free products you receive through collaborations may be taxable. For example, brands may deduct TDS under the Income-tax Act (including on benefits and perquisites), and you may need to register for GST if your turnover crosses the limit. Please share your PAN and GST details when a brand needs them. You're responsible for your own taxes.
9. Your conduct. You agree to follow the law and platform rules, and not post anything hateful, obscene, defamatory, violent or misleading while representing a collaboration. If your public conduct seriously harms the community or a brand, we may remove you.
10. Age. You must be 18 or older. If you're under 18, a parent or legal guardian must apply for you, agree to these terms and be part of every collaboration, as the Digital Personal Data Protection Act, 2023 and the Indian Contract Act, 1872 require.
11. You're independent. Creators are independent. Joining the community doesn't make you our employee, agent or partner, and doesn't stop you working with anyone else.
12. Leaving the community. You can leave at any time by emailing support@letsgeko.com. We'll take your profile, photos and name off our website within 7 working days, and stop using them in new material. Posts already published as part of a paid campaign stay up as agreed in that campaign, and we can't recall pitch decks already sent.
13. Removing a profile. We may decline an application or remove a profile at any time, for example if details turn out to be untrue or these terms are broken.
14. Your data. We use your application details to review it, contact you and feature you, as explained in our Privacy Policy. We keep a record that you ticked the terms box and when.

7. HR, compliance and staffing services

• We help with registrations, returns, payroll compliance, recruitment and manpower supply based on the information and documents you give us. You're responsible for making sure that information is complete and correct.
• Our help is practical compliance support. It isn't legal advice, and it doesn't replace a lawyer, chartered accountant or company secretary where the law requires one.
• Government timelines, fees and decisions are outside our control. Government fees and penalties are paid by you unless we caused a delay.
• We follow the labour laws that apply, including the Labour Codes and the rules on contract labour, wages, EPF, ESIC and bonus. You remain the principal employer for any workers we place, unless our written agreement says otherwise.
• We never charge job seekers a fee to be placed.

8. Ownership and use of work

• Your brand stays yours. Your logo, name, trademarks and anything you give us remain yours. You let us use them only to do your work.
• Final work. Once you've paid in full, you own the final approved designs, posts, reels and other deliverables made for you, unless the proposal says otherwise. Until then, we own them.
• What we keep. We keep ownership of our working files, raw footage (unless bought separately), templates, tools, methods and know-how. Stock music, fonts, footage and images are licensed, not sold, and their licence terms apply.
• Showing our work. We may show the work we've made for you on our website, social media and pitches, unless you ask us in writing not to, or a confidentiality agreement says otherwise. We won't share your confidential business information.
• Confidentiality. Each side keeps the other's private business information confidential, both during and after the work, unless the law requires it to be shared.

9. What you must not do

• Send false information, pretend to be someone else, or send someone else's personal data without their permission.
• Send spam, harmful code, or anything unlawful, hateful, obscene or defamatory through our forms.
• Try to break into, overload, scrape or reverse-engineer the website or dashboard, or get around our security or rate limits.
• Ask us to create content that breaks the law, the ASCI Code or platform rules, or that misleads people.

10. Disclaimers and liability

• The website and its content are provided "as is". Blog posts and guides are general information, not legal, tax, medical or financial advice.
• We're not responsible for losses caused by things outside our reasonable control, such as platform outages or policy changes, internet failures, government action, natural disasters or other force majeure events.
• To the extent the law allows, we're not liable for indirect or consequential losses, such as lost profits, lost data or lost business opportunities.
• To the extent the law allows, our total liability to a client for any claim about a project is limited to the fees you paid us for that project in the 3 months before the claim.
• Nothing in these terms limits any right you have under the Consumer Protection Act, 2019 that can't be limited by contract, or our liability for fraud or wilful misconduct.
• You agree to cover us against claims, fines and losses caused by content, claims or materials you supplied or approved, or by your breach of these terms or the law.

11. Ending the relationship

• Either side can end an ongoing project with the notice period in the proposal (or 30 days' written notice if none is set). You pay for work done and costs committed up to the end date.
• Either side can end a project straight away if the other seriously breaks these terms and doesn't fix it within 7 days of being told.
• When work ends, we hand over paid-for final deliverables and return access to your accounts. Please change any passwords you shared with us.
• Sections on ownership, confidentiality, liability and disputes continue after work ends.

12. Governing law and disputes

These terms are governed by the laws of India. If there's a disagreement, please tell us first. We'll try to resolve it in good faith within 30 days. If we can't, the dispute will be decided by a sole arbitrator appointed by mutual agreement under the Arbitration and Conciliation Act, 1996, with arbitration in English at the city of our registered place of business. Subject to that, the courts at that city have exclusive jurisdiction. This doesn't stop a consumer from approaching a Consumer Commission under the Consumer Protection Act, 2019.

13. Grievance Officer and contact

As required by the Information Technology Act, 2000, its rules, and the Digital Personal Data Protection Act, 2023, you can raise any complaint or concern about the website, these terms or your personal data with our Grievance Officer:

• Grievance Officer, LetsGeko.com
• Email: support@letsgeko.com (subject: "Grievance")
• Phone: +91 79904 57825
• We acknowledge complaints within 48 hours and aim to resolve them within 30 days.

For new projects, write to hello@letsgeko.com. For help with an ongoing project, write to support@letsgeko.com. You can also call or WhatsApp us on +91 79904 57825.

Changes to these terms. We may update these terms from time to time. The new version applies from the date shown at the top of this page. If a change materially affects an ongoing project or your creator listing, we'll tell you by email first.